Press
Release
Core Training Is Going
Global!
The
quest for global fitness and health just got a boost…
Vancouver,
B.C. - June 23, 2008: A joint venture has just been launched
between OK Initiatives and Fitness Quest to market Mastermoves
Core Training system worldwide.
"Bringing together the complimentary strengths of Fitness
Quest, an internationally acclaimed fitness equipment corporation,
and Mastermoves, an elegantly simple, highly effective and
practical Core Training system will prove to be an auspicious
move." Sia Stamhuis, Director of Business Development
for OK Initiatives, Inc., was quoted today.
With a shared vision for creating global fitness, this new
partnership will focus on marketing Mastermoves through
a series of TV infomercials and shopping channels, including
QVC, HSN and TSC (Canadian Shopping Channel).
"Mastermoves
is the most effective and easy way to build core strength
for sustainable body posture and injury prevention,"
said Oswaldo Koch, President of OK Initiatives. "Fitness
Quest is one of North America's most innovating and successful
companies for fitness equipment. The company has a tremendous
track record in both manufacturing and marketing higher
quality fitness equipment. As a team we can offer an even
greater value for our customers", Koch concluded.
About
Kingstar Direct
Kingstar is the company producing the TV informatial for
Mastermoves. Kingstar has built a reputation on creating
infomercials that work. To date, Kingstar produced infomercials
have generated over $2 billion in television sales alone
and helped build product awareness and strong brands for
numerous products thereby ensuring a smooth transition to
the retail market.
More http://www.mastermoves.com/PR-20-08-08.htm
About
OK Initiatives, Inc.
OK Initiatives envisions optimal global fitness, and the
achievement of high productivity through the use of the
Mastermoves Core Training system. Mastermoves uses simple,
affordable and portable tools that facilitate a rotation
movement, effecting elongation and compression of all the
abdominal and back muscles simultaneously and in alignment.
These natural and focused moves, performed in a standing
position, strengthen and condition the 'core', creating
that strong foundation required for all activities and achieving
perfect posture. For more information please visit www.mastermoves.com
About
Fitness Quest, Inc.
Fitness Quest is one of America's leading fitness companies.
Fitness Quest manufactures and sells higher quality exercise
bikes, ellipticals, gliders, treadmills, rowers, and other
fitness equipment under brand names such as Total Gym, Eclipse,
and Easy Shaper. The company's products are most notably
seen via its infomercials such as Tony Little's Gazelle
Freestyle machine and Total Gym. Fitness Quest was founded
by president and CEO Bob Schnabel Jr. For more information
please visit www.fitnessquest.com.
Contact:
OK Initiatives,
Inc.
604-742-1120 email: info@mastermoves.com
