ABOUT OSWALDO KOCH

Oswaldo is a fitness trainer, PMP, industrial management engineer with an MBA and over 20 years of experience in operations, process improvements, IT systems, project management, leadership and martial arts instructor. Oswaldo worked for major national and international companies including petroleum, telecommunication, petrochemical, finance, human resources, health and fitness industries.


Engineering
Starting his career as an engineer, Oswaldo worked in the petroleum and telecommunication industries for several years. Later, he studied an MBA, became a PMP and worked in IT for over 15 years - developing, testing and maintaining computer software for major international companies. As a project manager, Oswaldo has implemented several projects related to process improvements, IT infrastructure upgrades, outsourcing, re-engineering and product development.
Business
After completing his MBA, Oswaldo devotes his time to analyzing process improvements and business model for developing new products and services with the correct use of technology. In 2000, as student at University of Victoria , Oswaldo started selling fitness products over the Web and learned the complete process of bringing a new product to market - from conception to refinement. During the past decade Oswaldo has worked in product development, e-commerce, direct response TV, and B2B with Fitness Quest, The Shopping Channel, Icomm TV, and ShopNBC.
Fitness Training
Drawing upon his personal experience in the navy, martial arts, dancing, and the practice of sports, Oswaldo has developed several fitness programs. The author of the book The Core Challenge, Oswaldo has been featured on major TV shows such as the CBC’s Dragon’s Den, the Shopping Channel, Studio 4’s Fanny Kiefer and Urban Rush.
Mastermoves
- Oswaldo founded Mastermoves in 2000 after experiencing a mountain bike accident. The experience of the accident and painful recovery helped him to understand the importance of Core Training in the development of optimal fitness. The practice of Core Training requires optimal hydration, nutrition, exercise, hygiene and effective use of energy in all action - mental and physical. As a result, improving flexibility and strength not only prevents back problems, it also improves the correct posture of the body for better mental and physical performance.
Sports
Oswaldo studied in the Naval Academy of Peru where he practice sports and fitness as part of his daily routine. Early in his training he learned the importance of core strength through the practice of martial arts. As a fitness trainer he practices and promotes numerous sports, such a tennis, martial arts, diving, swimming, hiking and cycling. His routines are practical and his message is clear: "Core strength is the foundation for physical and mental work. Core strength makes our daily activities more efficient,” says Oswaldo.