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Introducing The New {product name}
Dear {first
name},
I wanted
to write to give you special advance notice of a fabulous
new product we're about to get in our store.
I'm only
telling our most valued customers about this exciting new
product before anyone else. That way you can have the first
opportunity to take advantage of all the benefits the new
{product name} has to offer, before the general public even
finds out about it.
Here's
what makes the {product} so incredible:
- {"What's
in it for me" benefit}
- {another
"what's in it for me" benefit}
- {one
last "hat's in it for me" benefit}
But that's
not all. I've reserved one of these {product name}, at a special
price, for you if you come down to our {place of business}
by {date}. That means you'll the get the first chance to save
on this exciting new product.
How much
of a savings are we talking about? How does {__%} sound? That's
right, {__%} off next week's public introductory price. And
the reason we're offering such a steep discount is to reward
you for being one of our best customers.
Now there's
just one catch. And that is, since we're making this offer
only to select customers, you've got to be discreet about
this special offer. So when you come into the {place of business}
please quietly hand one of our sales associates this letter
and let them know you would like the {__%} off the new {name
of product}.
I hope
I'll see you down here before {date} and you can take advantage
of this fantastic opportunity. As always, we appreciate your
business.
See you
soon!
Best wishes,
{Your
name}
P.S. One more thing. Since you are a preferred customer, if
you decide to try the new {product name} you'll get double
our standard guarantee. That means instead of a 30 day money-back
guarantee - you'll get a full 60 days, 100% satisfaction guarantee.
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